Niklas

I have a strong international background. I concluded my master’s degree in one of Europe’s best Marketing Programs (University of Groningen), majoring in Marketing Management, with studies from the Marketing Intelligence track. Prior to this, I studied my BSc at Aalto University School of Business.

In-person, I am extremely motivated, ambitious, and self-imposed in everything I do. It tells a lot about me that during my initial Digital Marketing Specialist position I have got two promotions in two years, albeit the difficult market situation. Due to my analytical and technical background that I was named as a product owner of all of the digital customer platforms offered by EAB Group. This has required flexible mindset and business understanding as the project management has been fast paced with constrained development resources.

In the past two years, I have been able to build a solid foundation for all digital marketing. As a lead for projects such as rebuilding the corporation’s public websites, finessing the online banking portal, and building a proper analytics system, Elite Alfred Berg has been able to utilize digital marketing more measurably and effectively than ever before.

In January 2021 I started working for one of the biggest car dealerships in Finland, Delta Auto, as their Digital Marketing Manager. Our challenge is to meet the requirements of the digital age in car sales as well as setting up efficient marketing automation to support sales efforts.

One of the main reasons why I left Finland and Aalto University for the Netherlands was my growing interest in data-driven and technology-enhanced marketing – I wanted to learn a more technical oriented approach to marketing as I had identified it as my point of interest and also as the probable future of the marketing industry.

Digital marketing is not just about efficiency – it is about experiences and delivering that to the customer. My know-how does not only limit to the analytical or theoretical part of marketing, as I am also very comfortable handling clients and colleagues in face to face situations. Many of my previous clients have explicitly mentioned that they love to do business with me, as I understand their needs and can deliver even more technical solutions to them, in a very down to earth manner. My sense of humor, knowledge of several cultures, and excellent English are traits that only strengthen this.