I am Niklas, a Data-driven marketer based out of Helsinki, Finland and I design and build marketing automation and analytics.


Digital Marketing Manager


MSc Marketing Management & Intelligence

Currently I am developing automotive dealerships online precence to reach it’s full potential. 

I have a strong international background. I concluded my master’s degree in one of Europe’s best Marketing Programs (University of Groningen), majoring in Marketing Management, with studies from the Marketing Intelligence track. Prior to this, I studied my BSc at Aalto University School of Business.

In-person, I am extremely motivated, ambitious, and self-imposed in everything I do. It tells a lot about me that during my initial Digital Marketing Specialist position I have got two promotions in two years, albeit the difficult market situation. Due to my analytical and technical background that I was named as a product owner of all of the digital customer platforms offered by EAB Group. This has required flexible mindset and business understanding as the project management has been fast paced with constrained development resources.

In the past two years, I have been able to build a solid foundation for all digital marketing. As a lead for projects such as rebuilding the corporation’s public websites, finessing the online banking portal, and building a proper analytics system, Elite Alfred Berg has been able to utilize digital marketing more measurably and effectively than ever before.

In January 2021 I started working for one of the biggest car dealerships in Finland, Delta Auto, as their Digital Marketing Manager. Our challenge is to meet the requirements of the digital age in car sales as well as setting up efficient marketing automation to support sales efforts.

One of the main reasons why I left Finland and Aalto University for the Netherlands was my growing interest in data-driven and technology-enhanced marketing – I wanted to learn a more technical oriented approach to marketing as I had identified it as my point of interest and also as the probable future of the marketing industry.

Digital marketing is not just about efficiency – it is about experiences and delivering that to the customer. My know-how does not only limit to the analytical or theoretical part of marketing, as I am also very comfortable handling clients and colleagues in face to face situations. Many of my previous clients have explicitly mentioned that they love to do business with me, as I understand their needs and can deliver even more technical solutions to them, in a very down to earth manner. My sense of humor, knowledge of several cultures, and excellent English are traits that only strengthen this.

Marketing automation (HUbspot, salesforce, ActiveCampaign)
Website development (Html, css, javascript, wordpress, drupal)
marketing data-analytics (Google MP, R, spss)
Adobe creative cloud (PS, AI, IS, xD)
marketing management & coordination (MsC)
Project management software (jira, asana)
Operating in scrum framework (product owner)

Delta Auto

Digital Marketing Manager
01-2021 – 

Currently I am developing marketing towards a more data-driven and automated future at Delta Auto. 

After my success at Elite Alfred Berg, I was recruited to Delta Auto, one of the largest car dealerships in Finland. At my position as a Digital Marketing Manager, I’ve been able to utilize my skills in Marketing Automation and Digital Development in an extremely challenging environment, given the sheer amount of data and also the unique requirements of the automotive industry.

Currently I am responsible for the development of our company wide marketing automation and CRM among other sales support activities, all aiming to deliver the best possible customer experience across all channels. We use a multitude of partners to help in our marketing efforts and I’ve been responsible for managing the activities done with them. 


Delwig Digital

06-2014 – 

During my studies I founded Delwig Digital, Helsinki based digital agency, which focuses on delivering e-commerce and homepage solutions with clean Scandinavian design and functionality – of course with impeccable marketing automation solutions. Our main focus lies within firms operating in the Scandinavian region.

We craft each and every project with extensive care and precision and no matter the size of the project, the customer is King.  Our size and structure make us flexible and easily approachable – even for a small business, starting out with a limited budget. We prefer our clients to be able to focus on their business and not stress about web development or advertising – that’s why we are here

We prefer to utilize Big Data and analytics in the development of your business operations, after all, in the end of the day, numbers are what matters in your business as well. We identify how data can best be utilized. We find and process enough data to float any business and analyze it for smooth sailing.

Learn more from our homepage.

Elite Alfred Berg

Digital Marketing Specialist 
08-2018 – 12/2020

I was responsible of developing marketing towards a more data-driven and automated future at Elite Alfred Berg. I also worked as a product owner for our products, directly visible for our clientele, such as website, online banking and reporting. In this position I aimed for lean and agile develepment to achieve the best possible customer experience.

I am also Product owner for our products and services offered for our clientele, such as website, online banking and reporting.

Elite Alfred Berg offers a variety of high-quality asset management services to private investors, institutions and professional investors. Our experienced Senior Bankers and Experts serve you personally in 14 locations around Finland. We employ 150 investment professionals and manage assets over 3 billion euros for our 10,000 clients. Elite Alfred Berg was born in August 2017, when Elite Asset Management Plc made the biggest transaction of its history and acquired Alfred Berg’s operations in Finland. Integration of the companies has proceeded as planned, and in the beginning of 2018, we started to use the name Elite Alfred Berg.

The name of our parent company, Elite Asset Management Plc, was changed to EAB Group Plc in April 2018. We have signed the UN Principles for Responsible Investment. We report annually on how we have implemented and contributed to accountability issues related to our operations. Our operations are supervised by Financial Supervisory Authority in Finland.

Get in Touch

Up to date resume and references available via request.

Jyväskylä, Finland

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